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Personalization

Relevant messages, grounded in the data you own

Compose with merge fields, required fallback copy and multi-lead previews, so every message reads correctly for every recipient.

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Fallbacks are mandatory

Write {{company | your team}} and a lead without a company still receives a complete sentence. Previews show exactly what each lead will read.

Suggested replies, never auto-sent

Reply suggestions in the inbox use only the lead's name, company and latest message. They are always editable, and nothing is sent without a person pressing send.