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Playbook

Designing a human-first sequence

A sequence should make good judgment easier, not make judgment disappear.

Start with the decision

Define why a person belongs in the audience, what evidence supports the message and what should stop the sequence.

Treat silence as information

Use measured spacing, a bounded number of attempts and a clear end. Relevance is not permission to send forever.

Keep the personal steps personal

Reviewing a profile or writing a tailored note is work for a person. Make it a task with clear instructions rather than pretending it can be automated well.